Founded in 2005, Demand Sport is a privately held digital media organisation managed by an internationally recognized executive team with a wealth of sports, arts, entertainment, broadcasting and digital media experience.

Demand Sport provides digital strategic direction, management, implementation and content advice for sporting organizations and online publishers that are confronted with the challenges of developing alternative media revenue streams without eroding their more traditional channels.

Demand Sport partners with sporting federations and online publishers to:

• understand the value of their content and other digital assets
• consider the strategic placement of their media rights
• build online audiences
• generate new streams of revenue from the online environment
• negotiate, license, acquire or develop interesting content
• consolidate and catalogue archival and contemporary broadcast footage in a digital repository to facilitate the:
  • development of interesting video on demand content that can be used across a wide range of media
  • historical preservation of media assets for prosperity and future use building of relationships between digital assets, statistics, results and other content
  • management and licensing of media assets over the ensuing years to content developers and broadcasters
• identify and secure sponsorship and advertising, both domestic and international, to generate additional income