Divisions

 

They also understand the revenue potential that creates. Internet advertising today however is an inexact discipline typically applying banner, pre-roll or TV style messages to a dynamic medium. This has resulted in advertising revenue lagging well behind the audiences with its rapidly growing online viewing consumption. The AD+Demand platform turns this situation on its head.

AD+Demand is a unique in-video advertising platform that in its simplest form not only provides additional ad inventory for advertisers but has the capacity to place ads contextually and effectively into online video content, adding greater power to advertising beyond the traditional pre or post roll.

Extensive user testing shows Ad+Demand contextual advertising significantly increases consumers brand awareness and intent to purchase

Through an intuitive web interface AD+Demand allows brands, products and services to be associated with specific sporting moments such as goals, home runs, rotations, match statistics and even crowd excitement.

By selecting the desired moment in time the advertiser takes advantage of the emotion to meet its marketing needs. Advertisements can then be creatively crafted delivering a message that is both relevant to the event and perfectly targeted to the desired audience demographics to add absolute relevance to the traditional ‘frequency and reach’ of campaigns.

 

Ad+Demand provides greater advertising inventory and harnesses the emotion, exhilaration, and frustration that only sport can inspire. Combining detailed demographics with any number of sporting events and their associated emotions allows Advertisers to connect with their audience like never before. Viewers absorb messages that speak to their individual needs at the most opportune moment thereby creating the greatest possible chance of conversion.

By example a home run is hit, this is immediately followed by a video commercial within the feed that takes the language of the event -“Hit a home run with these great ABC deals”.

The advertisers can then add more potency by creating different messages suited to the selected audience, be that based on men, woman, age or location. And most importantly these different messages can be sent at exactly the same time, the exact number of times building a reach and frequency that ensures no ads are wasted. This ensures the most cost effective buy possible.

Additionally these moments in time can be seized many times over so advertisers have the opportunity for unprecedented campaign performance.

AD+Demand benefits advertisers by:

  • contextualizing advertising
  • delivering ads that relate to sporting moments and thereby drive greater impact
  • engaging consumers by serving relevant and engaging messages which in turn enhances consumer responses
  • significantly increasing brand awareness and intent to purchase effects of its advertising inventory
  • creating new life for brands with a fresh set of creative options
  • serving ads to an exact target at a predetermined frequency and thereby incurring no media wastage
  • providing greater in-video ad inventory

AD+Demand Key Features

  • Precise targeting – the platform facilitates advertising brand messages to be linked to highly charged emotional sporting moments
  • Separated source content and advertising – reduces brand conflicts and allows ad inventory to be used numerous times
    • Multiple ad types
      watermarks, banner ads, fly-ins and fly-outs overlay source video content ensuring user experience is not impaired and content integrity is maintained
    • video advertising supports situations where there is a natural break in play
  • Extensive analytics and reporting – obtain timely feedback and analysis on the effectiveness of campaigns and ability to optimise on the fly
  • User friendly Ad Manager interface – decreases risk and any costs associated with change management
  • Simple integration with existing Ad Management and reporting systems

Download PDF – AD+Demand for Advertisers