Demand Sport is an integrated digital media company with a special focus
on sport.
Drawing on the expertise of its internationally recognized executive team, Demand Sport provides strategic direction, management, content licensing and its contextual advertising platform to sporting federations and online publishers, to assist in their audience growth and monetization of sporting video.
The Demand Sport proprietary contextual in-video advertising platform Ad+Demand connects content owners, online publishers, advertisers, and internet video viewers by delivering cost effective, relevant, and accountable advertising.
Extensive user testing has shown that Ad+Demand contextual advertising delivers a clear and statistically significant increase in brand recall and intent to purchase rates when aggregated with pre-roll advertisements.
- Unaided Brand Recall increase from 31% to 58%
- Intent to purchase increase from 26% to 42%
In streaming messages that are linked to moments within sport, (e.g. a goal, achievement or celebration) the AD+Demand platform adds relevance to frequency and reach.
LATEST NEWS
9th November 2009
New ads will reflect what's happening in the big game...
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15th May 2009
Ad+Demand in-video advertising platform delivers significant increases to brand awareness and purchase intention…
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7th May 2008
Demand Sport engaged by FIBA to review their Digital Media Rights...
View case study (35k PDF)
06 June 2007
Demand Sport provides Digital Media insights to the Asia-Pacific Broadcasting Union (ABU)...
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